Myntra Grand Festival Sales
With a wide selection of fashion, cosmetic, and lifestyle items at affordable costs, Myntra’s Big Fashion Festival (BFF) has become a leading event in India’s e-commerce scene. Unprecedented participation in the 2024 BFF, which took place from September 26 to October 2, highlighted Myntra’s expanding power in the online retail industry.Unprecedented Interaction with Customers
About 627 million people visited the 2024 BFF, which is a substantial rise above the 460 million visits made to the 2023 edition. This spike in traffic demonstrates the event’s growing appeal and Myntra’s effective tactics for drawing in a wider clientele.
Growth in Non-Metropolitan Markets
More than 1.5 million additional subscribers were added during the 2024 BFF, with over 80% of them coming from non-metropolitan areas. This pattern reflects a democratization of online purchasing experiences nationwide and highlights the growing e-commerce penetration into India’s smaller cities and towns.Various Product Offerings and the Development of New Categories
In 2024, Myntra added 3,700 new brands to its inventory, bringing it to around 9,700 brands overall. Numerous categories saw notable development as a result of this expansion, which appealed to a broad spectrum of customer preferences:Women’s ethnic clothing saw an increase in demand as buyers looked for traditional holiday apparel. Interest in Men’s Occasion and Casual Wear grew, which is consistent with a larger trend of male buyers updating their wardrobes for festive occasions.Sports Footwear: Maintained high sales, suggesting a persistent emphasis on athleisure and fitness.Home furnishings, watches and wearable technology, and cosmetics and personal care: The fact that each of these categories grew by 1.5 times compared to the previous BFF shows how consumers approached Christmas buying holistically. Growth of D2C (Direct-to-Consumer) Brands
During the 2024 BFF, more than 100 D2C brands who are a member of the “Myntra Rising Stars” program saw growth of over 100% year over year. This increase demonstrates the rising consumer confidence and interest in up-and-coming companies that provide distinctive and cutting-edge goods.
